Sports has always looked to the horizon for its answers. With the advent of Jelly Bean Sports, it can now look to the stars. Like the vast expanses of space, the possibilities when imagination is entered into the equation become endless.
Two of the hardest things to do in sports have been to keep it simple and to make it fun. Sports culture, its rigid rules, professional structure and drive to be sportsmanlike have created many problems especially for children’s first introductions.
Turning the trajectory of sport’s evolution upward adding imagination is a game changer, early learner to elite athlete. Only seeing sports retrospectively from the elite athlete downward, we now get to experience the expanse of the possibilities with imagination. It is exactly where positive change happens and problems in sports get fixed.
Our characters essentially make sports cool to young children.