Dr. Brad Kayden, President, Founder, Jelly Bean Sports, Inc.

Dr. Brad Kayden, President, Founder, Jelly Bean Sports, Inc.




Dr. Brad Kayden, Founder



Our Story

Most of the impossible things in the world have been accomplished by people who have kept on trying when there seemed to be no hope at all.
— Dale Carnegie


Nothing is impossible, the word itself says, ‘I’m possible’!
— Audrey Hepburn

It is never too late and nothing is impossible. This is how, at least, the thinking has to go if the impossible is to be done. Basically in order to achieve the impossible, you must think differently. It begins by controlling our negative thoughts that ultimately are what usually make impossible a self-fulfilling prophecy.

Step 1: Be Fearless

I want to put a ding in the universe
— Steve Jobs

Finding the ambition is not how impossible is done. It’s all about execution. Yes, ambition is a part of the equation but fearlessness is critical. Too many people, fearful of what others might think, stop short of executing. They don’t want to disappoint their parents. They don’t want to get negative comments on social media. So they stop short. They settle for doing less. And they, as a result, achieve less then they desired and in the end fail to learn how impossible is done.

Fearlessness is like a muscle you can grow. It, likewise, requires exercising thinking that considers your prior accomplishments that you’ve already achieved.

Sometimes how impossible is done requires breaking molds, changing the status quo and changing traditions. This requires the courage to go against the grain.

Jelly Bean Sports has broken the mold sports tradition has previously set forth for youth sports coaches and youth sports instruction. For too long we have been conforming children to fit sports instead of conforming sports to fit children. The Jelly Bean Way is effectively doing the latter. Reverse-engineering the traditional sports processes has leveled the playing field, especially for very young children.

Sports has long touted the need to put children first, but failed in its execution. Daring to go as far as to identify early learning sports development as separate from youth sports, Jelly Bean Sports represents a new frontier in sports. It’s entertainment model reimagines sports much like Sesame Street did for education. This has led to some pretty remarkable discoveries that impact the evolution of sports, young children’s place in sports, how they learn best and through research is able to go as far to say early learners pound for pound better athletes than elite athletes.

Step 2: Think Big

Many examples of those that have done the impossible exist- Martin Luther King Jr.,

what others might think of their idea to do the impossible.

If the impossible is to be done, you must begin early and you must begin often thinking about yourself as a pioneer. What this means is that you don’t see the idea of changing the world as a noble cause as some might, but rather you see it one way, as absolutely necessary. Otherwise why subject yourself to the suffering it will take to make it real?

Without fail someone or quite possibly your whole family will view your idea as incredible, but secretly and when times get tough outwardly express how crazy and/or completely irrational and unreasonable you are to undertake such an idea.

Nobody will get your idea until you, aptly, bring it to life. You see pioneering the idea of how impossible is done is, in effect, another way of saying you are putting yourself out there. You are saying to the world I’m all-in! Further, you are saying with that nobody is going to stop me. From the time you announce your idea to the world, it becomes your job to lead and never look back.

But let’s be honest, the early stages of pioneering any new idea is incredibly scary. This is especially true if you’re going go it alone. Faced with uncertainty, great leaders realize early that they will do one thing often and they will do it well, and that is fail. Pioneers, inherently, go to places in life and this world where there is not path and they leave a trail. They don’t always know if what they are doing is right, but what they do learn over time is that there is no better way to understand how something is supposed to work then to fail and fail again until the idea they are so passionate about has been tried, tested and eventually is ready.

Find the gap in the market - Focus exclusively ( like a laser ) on it

Pioneering Jelly Bean Sports began in 2006. It is when the idea of early learning sports development was in its infancy, but rather in its conception phase. In the beginning, I didn’t know what young children needed from sports. I relied upon Google help me find others that would show me how to work with early learners and how sports development was supposed to work for them.

The problem was Google was a bust. I returned nobody from sports, sports science, physical education or early childhood development that could provide any perspective on the matter. Deflated, I was unaccepting, at first, by the fact that there was nobody out there who had explored this early learning sports development concept I myself was interested in exploring. After my extensive online search, I was literally breathless. I had discovered gap in something I lived since a kid, sports. It was the opportunity of a lifetime with the biggest frontier imaginable at my disposal, the Internet. I set my sights on filling the internet with everything I could about early learning sports development.

But I quickly stalled by a dilemma. Who was I? What did I know about early learners? I was not a preschool teacher. Who would believe a random guy knew what was best for young children in sports. Fortunately at the time, I was getting ready to begin writing my doctoral dissertation. What better opportunity to exploit this gap in sports then to write about it as part of my research. And that’s what I did, I focused exclusively, like a laser, on the gap until I became an expert on the topic of early learning sports development. I have not stopped focusing on how we can make the introductory sports process better for families with young children.

Step 2: Dare to Be Different

Sports Reimagined - A Entertainment model

Don’t hold it against them, they are your loved ones. They only want what’s best for you not realizing you’ve never been so happy thinking about your new idea. They pine for the old you back. How they think about your idea will, by association, make you, as the individual with the idea feel sometimes like your crazy, irrational and unreasonable. Love it or hate it, this is how impossible is done. Our ideas too often go unsupported by those we’d most expect to be supporting us. And so while you will feel alone…early and often it is all part of how impossible is done. about early learning sports development and so nothing translated in the way of articles on Google. Early learning sports development was an anomaly, a phenomenon, a new frontier of sports yet to be seriously explored.

I am often ask how I came up with the name Jelly Bean Sports. It’s a cool name befitting of what we do and at the outset of how impossible is done, naming your idea and giving it an identity is, arguably, the most important step in the pioneering process. I had just come out of working directly for the park districts as an employee. They would not give me the tools or the resources I asked for to bring my early learning sports development vision to life. My situation led to my idea being turned into a new early learning sports instruction, production and research company. It was the first of its kind. We would pioneer early learning sports development programs for children 18 months to 5-years old using an entertainment model much the same way Sesame Street did for education. But my grand vision needed a name, one that would stand the test of time, one that could compete with other children’s entertainment brands yet also be synonymous with the things that would reflect young children and their natural cuteness…small, sweet, colorful personalities and sporty… when Jelly Bean Sports came to me, I couldn’t stop saying it. I knew we had a winner.

As a pioneer, you learn everything takes twice as long as you hope or expect it to. It helped, in my situation, to have a great name. It didn’t come overnight. When it did, however, it brought my vision to life, vividly. This initial process of getting your name figured out will start you down the path towards a deeper belief in your mission. Your conviction to come up with a name will excite others and start the process of proving to others what you believe needs changing matters. They will begin to listen more deeply where before they would not.

Pioneering an idea comes with a few other rude realities besides lacking enough support. The other big problem pioneers must face is that often our ideas are much bigger then our pocketbooks. Out the gate, this means it can be difficult to execute everything you want as fast as you want it. But instead of getting frustrated, just remember how impossible has been discussed up until now. You are a pioneer and as such, where there is a will, there is a way. Get use to in the beginning without what you need. It keeps you hungry and the ideas marinading. Things like our company’s logo, website, domain name, e-mail can cause $1000’s. Producing them are critical steps that you should take time to think hard about. You want to get them right the first time and not have to spend extra money to change them because you acted in haste.

Step 1: Be a pioneer

The problem with everyone else, relative to your idea, is they are As the first pioneer of early learning sports development, my idea for Jelly Bean Sports was just such a noble endeavor.

has thought about early learning sports development differently than anybody else provides a simple framework to how impossible is done.

Without further ado let’s explore the Jelly Bean Way of how impossible is done?

There are a few basic tenets to remember before starting to achieve the impossible like teaching very young children sports.

but so much of what we’ve endured is about how impossible is done that I think the synonymous nature will offer you some pearls of wisdom to consider.

Let’s face it, at some point you will be required to decide to do the impossible- like run a marathon, shed those pounds, or forgive a loved one that hurt you badly. Chances are it will be much more impossible than any of these things, God forbid, but hopefully not.

There are essentially three rules for how impossible is done:

  1. A heartfelt challenge

  2. Scientific evidence the problems real and manageable

  3. Faith you can do what you say you can

A heartfelt challenge

Whether mandated or by choice, when you are confronted by the impossible, it is going to leave you at the boundaries of your comfort zones. It is a place where the conflict not always bad. of both order and turbulence will reside within both your thinking and your actions what will feel like simultaneously. It’s a place where new realities take shape. "It's (also) a place” as novelist Jeannette Walls describes, “where no rules apply, or at least they haven't (been) figured out yet."

Such is the case with early learning sports’ development. It is not the competitive youth sports you most want to think about it being. No, this is the one that is more often compared to herding kittens. It is the non-competitive sports programming that exists as a precursor to the organized competitive youth sports we are more accustomed to thinking about. By design, it introduces children 5 years and under to sports and based upon its non-competitive nature has existed as more a phenomenon than an integrated part of sports’ process.

In thinking about how impossible is done, one only needs to consider the immature nature of children and how difficult it can be to teach them to understand why early learning sports development offers a perfect example of “impossible.” It is definitely a boundary that takes us outside of our comfort zones. It is where order and turbulence are married, it is how they coexist and that is how they corrupt one another and that is the prelude to how impossible is done. our long-standing views on sports. It is as extraordinary and revolutionary as it seems. It is the reimagining of sports. But for many it will be how impossible is done.

Any new change, at first will invariably feel uncomfortable. How impossible is done requires confronting the same nerve-wrecking jostling, plane shaking, bumpy ride that we come to expect from turbulence in our air travel. In the case of early learning sports development it is that same out-of-control turbulence that scares us but also requires the faith everything will be ok.

Developing the backbone to first confront the impossible is required before balancing the order and turbulence within it is possible. Since most of us don’t know what it takes to create that balance, essentially, how to get comfortable being uncomfortable, the vast majority of you reading this would be left with bowing out. But let’s face it, if doing the impossible were easy everyone would be doing it.

American writer, Dale Carnegie once said, “Most of the important things in the world have been accomplished by people who have kept on trying when there seemed to be no hope."

What if the next time you were confronted by the impossible, you were inspired to keep on trying when there seemed to be no hope instead of quitting. I want that for you too, especially when it comes to doing the impossible teaching your early learners sports.

How a noble endeavor, however difficult for most people to imagine. There is usually good reason to think in terms of the impossible and while they vary, the reasons we don’t are fairly universal. From one person to the next, we are largely creatures of habit. For most of us, we feel like our lives are just fine just the way they are. The great majority of the world feels better playing the odds that are more in their favor more than against. It’s human nature. Good is good enough, and great well, it would be nice, but the sacrifice is usually more than most people are willing to make.

Nevertheless, there will come a time in your life when you are confronted by an “impossible” challenge, one that you can’t avoid. Wouldn’t it be nice to to have a basic plan, at least a framework to refer to? Jelly Bean Sports is a David verses Goliath story of how one such how impossible is done framework was built.

It is important to touch upon at the outset that the mindset everyone who attempts the impossible needs is relatively the same, almost universal if you will. So let’s get into it.

early on decide early on that early learning sports development is impossible and settle for letting others try to manage it for us. The problem is, they don’t know what they are doing either. Too many are faking it to make it. You can watch them flounder at dealing in this outer spaces of sports where the “wild things” within our youngest athletes unsportsmanlike nature roam. It has been what has made arly learning sports development more a phenomenon in sports than a process easily understood.

The challenge has been how do we integrate this turbulence into the ordered structured and rigid rules behind sports tradition?

Considering early learning sports development is, in and of itself, like the outer space of sports. It lies beyond traditions, structure and sports’ rigid rules. Typically non-compeititve, it is where the “wild things” or the youngest of athletes and their unsportsmanlike nature roam. But it is It is also where the greatest opportunity for sports own evolution lies. And it is where sports are currently being reimagined.

When you are David in a David versus Goliath journey, many believe the feeling of being isolated and daunted by the overwhelming odds stacked against you would seem, normal. But in fact just the opposite is true. As the impossible is realized to actually be “possible,” the Davids of the world find great faith within themselves. It is here where the strength of a believer’s sense in achieving the impossible emerges.

And, like teaching children as young as 18 months old sports, the believer in doing the impossible must be equipped with more than blind faith. It starts with science but also with thinking beyond science that says there are treasures to be mapped and truths to be mined. It is here where a new path is established, and becomes the first physical evidence that a believer in achieving the impossible exists.

It is these steps that are exactly how the idea of an early learning sports development concept like Jelly Bean Sports emerged. It, in and of itself, is the symbol of change, a new path, a testament of belief in young children, their spirit, resolve and untapped sports potential. It is all part of the pathway of early learning sports development that is the first physical evidence of how achieving the impossible of reimagining sports exists. Beyond a pathway, it is also symbolic of sport’s own evolution. We are opening of doors to better tomorrow that accommodates the ways young children learn best and improves our own basic understandings of how sport process and sports success really works.

David vs. Goliath

The biblical story of David was one of an Israelite shepherd boy with great faith going up against a formidable enemy, Goliath, who sought to destroy Israel. Today, Jelly Bean Sports (i.e. David), exists, likewise, in the shadows of another Goliath, the broader organized competitive sports establishment. Drowning out the light on early learning sports development are the competitive philosophies and nuances of the NBA, NFL, MLB, MLS, NCAA and today’s highly organized youth sports. They all put a large gap between themselves and non-competitive early learning sports development. And it this gap where the boundary lies; and it is the boundary where we already know turbulence lies. Jelly Bean Sports represents the otherwise missing order.

Learn more how early learning in sports represents sports’ “outer” space (link). There is still much to learn and explore in sports.

Their unsportsmanlike nature neither cares about sports’ traditions nor will allow their . As a result, sports reimagining has been necessary. An addition to the natural order or moreover a recognition of the earliest phases of sports development is established. It is where new traditions, structures and rules are being figured out and pioneered by Jelly Bean Sports. the early learning sports development process not have long been thought to be near impossible. Young children’s unsportsmanlike nature has prevented most from seeing their place in the earliest days of sports’ process. Accordingly, the decision to wait, let them mature to the age of six and then teach them sports has become a prevailing trend. Unfortunately, it creates a five- year gap in children’s athletic talent development birth to age five. Essentially, the impossible has failed to be imagined and when it has it is less in the ways children need. in this case, from being possible. is Our minds have no choice but to be stretched. Join us as and learn how “impossible” is done by exploring the reimagining of sports.